Sales Management Training – Case Study

Our Sales Management Training is based on the Trainers as Managers Program we run and yields very strong, rapid results. This Sales Management Case Study looks at an International Manufacturer & Distributor of Building Products company that had a “comfortable and underachieving” sales team, with a “set-in-their-ways” management team. The Sales Management Training involved a complete assessment of the reputable company, with the following profit yielding outcomes:

  • Replaced 70% of the sales team
  • Replaced 80% of the Sales Management team
  • Grew market share by 5% in a declining market
  • Measurement of sales force increased by 17% to ‘proactive & professional/consultative’