The holidays are a prime opportunity for salespeople to strengthen relationships with their clients. But not all gifts will have the same impact for everyone. At KONA, we believe that by using DISC personality styles as a guide, you can tailor your gifting strategy to resonate more deeply with your clients and make a lasting impression. Here’s some of KONA’s DISC-inspired tips:

D Style (Dominance): Bold and Results-Oriented

Clients with a dominant (D) personality typically value efficiency, results, and boldness. They appreciate gifts that are impactful and practical.

Gift Ideas for D Styles:

Executive planners or time-saving gadgets: These speak to their focus on goals and productivity.

Customised trophies or awards: Celebrate their achievements with a bold, statement-making gift.

Exclusive experiences: Think VIP event tickets or private coaching sessions.

Keep the gifting process efficient and professional. No lengthy explanations—just deliver with confidence.

I Style (Influence): Enthusiastic and People-Oriented

DISC tells us that I-style clients thrive on social connections and enjoy things that are fun, unique, and memorable.

Gift Ideas for I Styles:

Personalised items: A mug, tote bag, or tech accessory with their name or a fun message.

Event invitations: Tickets to networking events, concerts, or theatre productions.

Interactive gifts: Games or creative kits that allow them to engage with others.

Adding a personal, handwritten note is a thoughtful touch that will light up their day.

S Style (Steadiness): Reliable and Supportive

S-style clients value relationships and prefer thoughtful, meaningful gifts that show you understand them.

Gift Ideas for S Styles:

Comfort items: Cozy blankets, premium teas, or candles for a touch of relaxation.

Charity donations: Contribute to a cause they care about in their name.

Family-oriented gifts: Include something their loved ones can enjoy, like a family game or recipe book.

Take the time to acknowledge their loyalty and partnership. A well-crafted message will mean as much as the gift itself.

C Style (Compliance): Analytical and Detail-Oriented

C-style clients appreciate precision, quality, and gifts that align with their interests or professional pursuits.

Gift Ideas for C Styles:

High-quality tools or accessories: Think premium pens, leather-bound notebooks, or organisational tools.

Educational resources: A book or subscription to a resource in their field of expertise.

Custom data or reports: Create something that highlights their industry or business success.

Remember that with the C Style, presentation matters. Ensure the packaging is neat, professional, and elegant.

The Power of Personalised Gifting

By tailoring your gifting approach based on DISC profiles, you not only show thoughtfulness but also deepen the connection with your clients. A well-chosen gift conveys that you see them as more than just business partners—you value them as individuals.

Start incorporating KONA’s DISC-inspired gifting tips into your client strategy today, and watch how small gestures can lead to stronger, more meaningful relationships.

Contact KONA to discuss DISC Profiling for your team in 2025. Call 1300 611 288 or email info@kona.com.au

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