Author: Sienna

Make 2025 the best year

Training your Sales Team to succeed in 2025

Posted on | by Sienna

Can you believe we’re already in 2025? The sales landscape is always evolving, and staying ahead of the curve means preparing your team to tackle new challenges, embrace new opportunities, and achieve their goals.

By the end of 2024 KONA Group and Healthy Business Builder Group Pty Ltd trained over:
·        1,935 Salespeople
·        253 Leaders
·        323 Customer Service Officers
·        274 Call Centre Operatives
·        Conducted 1,611 DISC profiles

📈 Sales Professionals Trained:
Each session reinforced how impactful a well-honed sales skillset can be—not just for driving revenue, but for creating genuine connections and delivering real value to customers. Watching individuals grow their confidence and capability was truly inspiring.

👩‍💼👨‍💼 Leaders Developed:
Leadership is more than a title; it’s about creating cultures that inspire, engage, and perform. From emerging leaders to seasoned executives, guiding individuals through this transformational journey has been one of the most rewarding parts of the year.

🧩 DISC Profiles Delivered:
The beauty of the DISC framework lies in its simplicity and depth. It’s been a privilege to see teams leverage this tool to improve communication, collaboration, and understanding. Whether it’s helping someone recognise their natural strengths or coaching teams to bridge personality differences, DISC continues to be a game-changer.

💡 The Impact:
The numbers are meaningful, but the true measure of success lies in the feedback, growth, and impact on the lives of the individuals and teams we serve. I’m grateful to play a part in helping so many professionals unlock their potential and achieve their goals.

Let’s discuss how you can set your sales team up for success in the new year.

Make 2025 your best year

Embrace the Power of Technology

Technology isn’t just a nice-to-have anymore—it’s a must-have. AI-powered CRM tools, sales analytics platforms, and automation software can help your team work smarter, not harder. But here’s the catch: tools are only as good as the people using them. Invest time in training your team to master these tools. Host workshops, bring in experts, or even create quick video tutorials to make learning accessible.

Focus on Relationship Building

In a world dominated by digital interactions, authentic relationships stand out. Train your team to go beyond transactional selling and connect with prospects on a deeper level. This means understanding their pain points, aligning with their goals, and being genuinely invested in their success. Empathy is your team’s secret weapon – use it to build those emotional contracts.

Sharpen Their Communication Skills

Great communication is the backbone of effective sales. Whether it’s crafting compelling emails, nailing virtual presentations, or listening actively during calls, your team needs to be at the top of their game.
• Role-playing scenarios
• Coaching sessions
• And Feedback loops can help fine-tune these skills.
Remember, even the best communicators have room to grow.

Communication skills

Revisit Your Sales Process

When was the last time you gave your sales process a “health check”? If it’s been a while, now’s the time. Work together with your team to identify what’s working and what’s not. Simplify where you can, optimise for efficiency, and ensure that your process aligns with today’s buyer’s journey. Involve your team in this process—their insights can be invaluable.

Build a Culture of Continuous Learning

Sales trends change fast. To keep up, your team needs to be constantly learning. Encourage them to:
• Read industry blogs
• Listen to podcasts
• Attend webinars


Better yet, set up a monthly learning day where everyone shares key takeaways from their favourite resources. It’s a win-win: your team stays sharp, and your sales strategy stays fresh.
Consider engaging with external training providers to tailor specific workshops to your team, that focus on the target areas you would like your team to improve in.

Prioritise Well-Being

Burnout is real, and it’s a productivity killer. In 2025, make your team’s well-being a priority. Promote work-life balance, celebrate wins, big and small, and create an environment where people feel supported. Remember, a happy salesperson is a successful salesperson.

Set Clear, Inspiring Goals

Goals are the north star for any sales team. But they’re not just about numbers. Set goals that inspire—like improving customer satisfaction scores, shortening the sales cycle, or increasing referral business. Make sure these goals are clear, measurable, and tied to a purpose that resonates with your team.

Set S.M.A.R.T goals

Let’s Make 2025 the Best Year Yet

Training your sales team isn’t a one-and-done effort. It’s an ongoing journey of growth, adaptation, and collaboration. By investing in your team’s skills, mindset, and well-being, you’re not just preparing them for 2025—you’re equipping them to thrive for years to come.


So, what’s your first step? Maybe it’s scheduling a training session, researching new tech tools, or simply having a one-on-one with a team member to understand their goals. Whatever it is, take that step today. Your future self (and your sales team) will thank you. Here’s to smashing those 2025 targets!

Contact KONA today to discuss Sales Training for your team and give them a strong start to 2025!

Call us on 1300 611 288 or email info@kona.com.au

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Personlised Gifting

DISC-Inspired Gifting Strategies for Building Stronger Client Connections

Posted on | by Sienna

The holidays are a prime opportunity for salespeople to strengthen relationships with their clients. But not all gifts will have the same impact for everyone. At KONA, we believe that by using DISC personality styles as a guide, you can tailor your gifting strategy to resonate more deeply with your clients and make a lasting impression. Here’s some of KONA’s DISC-inspired tips:

DISC Gifting Styles

D Style (Dominance): Bold and Results-Oriented

Clients with a dominant (D) personality typically value efficiency, results, and boldness. They appreciate gifts that are impactful and practical.

Gift Ideas for D Styles:

Executive planners or time-saving gadgets: These speak to their focus on goals and productivity.

Customised trophies or awards: Celebrate their achievements with a bold, statement-making gift.

Exclusive experiences: Think VIP event tickets or private coaching sessions.

Keep the gifting process efficient and professional. No lengthy explanations—just deliver with confidence.

I Style (Influence): Enthusiastic and People-Oriented

DISC tells us that I-style clients thrive on social connections and enjoy things that are fun, unique, and memorable.

Gift Ideas for I Styles:

Personalised items: A mug, tote bag, or tech accessory with their name or a fun message.

Event invitations: Tickets to networking events, concerts, or theatre productions.

Interactive gifts: Games or creative kits that allow them to engage with others.

Adding a personal, handwritten note is a thoughtful touch that will light up their day.

DISC Personality Styles

S Style (Steadiness): Reliable and Supportive

S-style clients value relationships and prefer thoughtful, meaningful gifts that show you understand them.

Gift Ideas for S Styles:

Comfort items: Cozy blankets, premium teas, or candles for a touch of relaxation.

Charity donations: Contribute to a cause they care about in their name.

Family-oriented gifts: Include something their loved ones can enjoy, like a family game or recipe book.

Take the time to acknowledge their loyalty and partnership. A well-crafted message will mean as much as the gift itself.

C Style (Compliance): Analytical and Detail-Oriented

C-style clients appreciate precision, quality, and gifts that align with their interests or professional pursuits.

Gift Ideas for C Styles:

High-quality tools or accessories: Think premium pens, leather-bound notebooks, or organisational tools.

Educational resources: A book or subscription to a resource in their field of expertise.

Custom data or reports: Create something that highlights their industry or business success.

Remember that with the C Style, presentation matters. Ensure the packaging is neat, professional, and elegant.

Personalised Gifting

The Power of Personalised Gifting

By tailoring your gifting approach based on DISC profiles, you not only show thoughtfulness but also deepen the connection with your clients. A well-chosen gift conveys that you see them as more than just business partners—you value them as individuals.

Start incorporating KONA’s DISC-inspired gifting tips into your client strategy today, and watch how small gestures can lead to stronger, more meaningful relationships.

Contact KONA to discuss DISC Profiling for your team in 2025. Call 1300 611 288 or email info@kona.com.au

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2024-2025

New Year, New Pipeline: Creative Ways to Generate Fresh Leads in 2025

Posted on | by Sienna

As we step into 2025, we are seeing many businesses adopting innovative approaches to attract and convert potential clients. With evolving technology and shifting consumer expectations, lead generation strategies are inevitably becoming more data-driven, personalised, and engaging. Here’s KONA’s guide to kickstarting your new year with a fresh pipeline of prospects.

2024-2025

Use Personalisation Tools

AI can be a game-changer for tailoring your marketing efforts. There are tools that can analyse large data sets to craft highly personalised customer experiences, from customised email campaigns to predictive product recommendations. Companies using AI for lead generation typically see more of an increase in conversions than those who don’t, making it a must-have for modern strategies.

Engage with Video Content

Video marketing continues to dominate, with more and more consumers saying they’re more likely to buy after watching explainer videos. Platforms like TikTok, LinkedIn, and YouTube allow you to create short, impactful content such as product demos or behind-the-scenes footage, helping to build trust and engagement.

Adopt Omnichannel Strategies

Omnichannel marketing ensures a consistent brand presence across platforms. For instance, a prospect might encounter your product through a Facebook ad, receive a follow-up email, and later interact with your chatbot. Businesses using omnichannel approaches typically see much higher customer retention rates compared to single-channel efforts.

Host Virtual Events

Webinars and virtual conferences remain effective for engaging with B2B and B2C audiences. They provide a platform to demonstrate expertise, showcase products, and connect directly with leads. Most Marketers see webinars as one of the most effective lead generation tools.

Hosting webinars

Enhance Data Privacy and Trust

Transparency in handling customer data is vital as privacy concerns grow. Implementing secure communication and clear policies can help you build trust, a critical factor in converting leads. Not surprisingly, customers are more likely to share their information with brands they trust.

Incorporate Augmented Reality (AR)

Industries like retail and real estate are using AR to provide immersive experiences, such as virtual furniture placement or property tours. This innovative tool not only engages users but also generates more qualified leads by allowing them to visualise solutions.

Invest in Tailored Training Programs for your Sales Teams

Investing in tailored training for your sales team is a strategic necessity for the new year. By addressing unique challenges, leveraging cutting-edge technologies, and aligning with your goals, you’ll empower your team to excel and ensure they are generating fresh leads and filling those 2025 pipelines.


Action Step: Start planning your tailored sales training programs today. Assess your team’s needs, identify knowledge gaps, and partner with KONA’s training experts to create a program that positions your team for success in the year ahead.

Sales Pipeline Funnel

By embracing innovative lead generation strategies and investing in KONA’s customised sales training programs, you can help your team build strong pipelines that keep your business thriving throughout 2025. Stay agile, experiment with emerging trends, and prioritise building meaningful customer relationships for sustainable growth. Let 2025 be the year of creative breakthroughs in your lead generation efforts.

Contact KONA to discuss a tailored Sales Training Program for your team and give them a strong start to 2025.
Call 1300 611 288 or email info@kona.com.au

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Mistakes happen

10 sales mistakes you didn’t know were costing you deals

Posted on | by Sienna

Even the smallest slip-ups in sales can cost you big.

But here’s the kicker: some of the most damaging mistakes aren’t the obvious ones like missing a follow-up.

They’re the ones you didn’t even know you were making. We have compiled ten sales mistakes that might be derailing your deals—and what you can do about them.

Mistakes Happen funny

1. Talking More Than You Listen

We’ve all been there—caught up in pitching the product’s benefits. But here’s the deal: 74% of buyers are more likely to make a purchase when they feel heard. If you’re dominating the conversation, you’re missing valuable cues. Instead, aim for a 70/30 split: listen 70% of the time and talk 30%.

2. Skipping Pre-Call Research

Walking into a call unprepared is like showing up to a test you didn’t study for. According to HubSpot, 50% of prospects prefer salespeople who tailor their approach based on prior research. A little digging can go a long way in showing your prospect you understand their world.

3. Focusing on Features Instead of Outcomes

Here’s the truth: your prospects don’t care about the bells and whistles—they care about how your solution makes their life easier. More than half of your buyers will base their decisions on your company’s ability to address their specific challenges. Frame your pitch around their desired outcomes, not just your product’s specs.

4. Neglecting the Power of Storytelling

Facts tell, but stories sell. Yet many sales reps stick to cold, hard data. The problem? Stories are 22 times more memorable than facts alone, according to Stanford research. KONA’s Tailored Storytelling for Sales Programs will show your Sales Team how a compelling narrative about how your solution transformed another customer’s business can seal the deal.

Learning from mistakes

5. Overlooking the Decision-Maker

If you’re pitching to the wrong person, you’re wasting everyone’s time. Gartner reports that the average buying group involves 6-10 decision-makers. Ensure you know who holds the power and tailor your message to resonate with all stakeholders.

6. Pushing Too Hard, Too Soon

Aggressive sales tactics are a major turnoff. Studies show that 44% of buyers abandon deals due to overly pushy salespeople. Instead, focus on building trust and moving at the buyer’s pace. Remember, it’s about them—not your quota.

7. Not Leveraging Social Proof

If you’re not using customer testimonials or case studies, you’re leaving money on the table. Why? Because 92% of buyers trust recommendations from others, according to Nielsen. Social proof builds credibility and reassures your prospects they’re making a smart choice. See also KONA’s take on leveraging social media to boost your sales by clicking here.

8. Failing to Follow Up Consistently

A shocking 60% of customers say “no” four times before saying “yes”, but most salespeople give up after just one follow-up. Don’t let deals slip away due to lack of persistence. Make sure your team are using a CRM tool to stay on top of their follow-ups without becoming a nuisance.

9. Ignoring the Emotional Side of Buying

Buying decisions aren’t purely logical; they’re heavily influenced by emotion. Harvard research suggests that 95% of purchasing decisions are subconscious. Make your prospect feel confident, valued, and understood, and you’ll win them over on an emotional level.

10. Failing to Debrief Lost Deals

When you lose a deal, do you move on without analysing what went wrong? If so, you’re missing out on a goldmine of insights. Studies show that top-performing sales teams are 33% more likely to debrief after lost deals. This practice helps you avoid repeating mistakes and sharpens your future approach.

Learn from your mistakes

Sales is all about continuous improvement. By identifying and addressing these hidden mistakes, you’ll set yourself apart from the competition. Want to know what’s working and what isn’t in your sales strategy? Start keeping track, analyse patterns, and always be open to learning.

To learn more about mistakes we at KONA often see, click here. Have you caught yourself making any of these mistakes?

Contact KONA today to discuss our range of tailored Sales Training Programs and how they can benefit your Sales Team.

Call 1300 611 288 or email info@kona.com.au

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KONA Blindfold challenge

Gamifying Sales Training: Fun Techniques to Boost Team Performance

Posted on | by Sienna

Let’s be honest— sometimes it can be hard to get your team engaged in Sales Training Programs. Presentations and roleplays aren’t for everyone. But what if there was a way to make sales training not only effective but also fun? Enter gamification – transforming training into a more engaging, competitive, and rewarding experience.


Gamification is a proven strategy that companies are becoming more intrigued by as a tool to energise their teams when it is incorporated as part of a KONA Sales Training Program. Let’s discuss how you can gamify your sales training to boost team performance and morale.

KONA blindfold challenge
Blindfold Challenge during a KONA Workshop.

Why Gamification Works: The Science Behind the Fun

If you’re wondering why gamification is such a game-changer (pun intended), let’s talk numbers. According to a report by TalentLMS, 83% of employees feel more motivated at work when their training includes game-like elements. And it’s not just about having fun—it’s about seeing results. The same study found that 89% of employees believe gamification makes them more productive.
Playing games taps into our natural desire for competition, achievement, and social interaction. The act of earning points, badges, and rewards can trigger a dopamine rush, which boosts engagement and retention.

5 Fun Techniques to Gamify Your Sales Training

Now that we’ve covered the “why,” let’s dive into the “how.” Here are some practical and fun ways to bring gamification into your sales training.

1. Leaderboards and Friendly Competitions

Who doesn’t love a bit of friendly competition? Implementing leaderboards can be a great way to motivate your sales team. Scoreboards can be updated regularly showing which salespeople are leading in categories like most calls made, highest revenue closed, or best customer satisfaction scores.
According to a study by Sales Hacker, companies that used leaderboards saw a 15% increase in overall sales performance. Games not only encourage healthy competition, but also helps to build a sense of camaraderie as team members strive to compete with each other.

2. Reward Systems with Points

Let’s face it, everyone loves a reward. Introducing a points system can motivate your team to engage with training materials. Salespeople can earn points for completing modules, hitting sales targets, or demonstrating specific skills in role-playing exercises.

Employees are much more likely to engage with training when there are rewards involved. Plus, it’s a great way to recognise and celebrate milestones, as well as to keep the materials learned in the training alive when the program is over. Consider using digital platforms that integrate with your CRM so the rewards system is seamless and trackable.

3. Interactive Sales Simulations and Role-Playing Games

Role-playing is a classic sales training technique, but it often gets a bad rap for being awkward. Gamifying role-plays with interactive simulations can turn this into a fun challenge. Think of it as a choose-your-own-adventure game where team members have to navigate through different customer scenarios, making decisions that impact the outcome.


According to a survey by the eLearning Industry, 78% of employees reported that they felt more prepared after completing a gamified training simulation. These simulations encourage critical thinking, objection handling, and real-time problem-solving. Offer feedback and scores based on performance to help reps see where they can improve.

4. Quizzes and Trivia Challenges

KONA Sales Training isn’t all work and no play. We call it ‘edutainment’, where we add some fun into your training sessions with quizzes and trivia challenges. We find that it’s a great way to test your team’s knowledge on products, services, or sales techniques.
This approach has proven benefits—research shows that gamified quizzes can improve knowledge retention by 30% compared to traditional methods. It’s a great way to establish a low-pressure, enjoyable environment.

5. Real-Time Sales Challenges or Sales Power Hours

Ever heard of a Sales Power Hour? It’s a short, intense burst of activity focused on a specific goal, like booking meetings or closing deals. To gamify this, we create a time-bound challenge (e.g., a 24-hour sprint) where salespeople earn points for every meeting booked or deal closed.
Data from Ambition suggests that sales teams that participate in short-term challenges see a 24% boost in productivity. The key here is to keep it short so that reps stay energised and motivated.

Competition in the workplace

The Benefits of Gamifying Sales Training

Gamifying your sales training program doesn’t just make it more enjoyable—it also has real business benefits including:

Increased Engagement: Gamification can boost employee engagement by 60%, according to Gallup.


Higher Retention Rates: Employees trained with gamified techniques are more likely to retain information, making your training efforts more effective in the long run.


Improved Team Performance: A gamified approach creates a sense of achievement and motivation, leading to better performance on the sales floor.

Sales training doesn’t have to be a dull, routine process. By incorporating gamification, you can turn your training sessions into dynamic, engaging, and highly effective experiences that boost team morale and performance. For more insights into the benefits of Sales Training, click here.


So, are you ready to level up your team’s Sales Training experience?

Contact KONA today to discuss our Sales Training Programs and how we can tailor a program to keep your team motivated and engaged.


Call 1300 611 288 or email info@kona.com.au

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Coach vs Mentor

What’s the difference between Leadership Mentoring and Leadership Coaching?

Posted on | by Sienna

Leadership development is critical for businesses aiming to stay competitive. Two popular approaches to cultivating effective leaders are KONA’s leadership mentoring and leadership coaching. Though these terms are often used interchangeably, they serve different purposes and can have distinct impacts on leadership growth. Understanding their differences can help businesses choose the right approach for their leaders.

Coach vs Mentor

Defining Leadership Mentoring and Leadership Coaching

Before diving into the differences, let’s define what each term means:

KONA Leadership Mentoring

Mentoring is a long-term relationship where a more experienced leader (the mentor) provides guidance, support, and advice to a less experienced leader (the mentee). The focus is on the mentee’s personal and professional growth, leveraging the mentor’s experience to navigate challenges, build confidence, and develop the skills necessary for long-term success.

KONA Leadership Coaching

Coaching is a structured, short-term, goal-oriented process led by a professional coach or skilled leader. It focuses on specific skills, behaviours, or objectives the leader wants to achieve. Coaches use powerful questioning techniques, feedback, and accountability to help leaders unlock their potential, overcome obstacles, and achieve specific goals.

Coaching and Mentoring

Key Differences Between Leadership Mentoring and Coaching

1. Focus of the Relationship

Mentoring: The focus is on the mentee’s overall development, including career trajectory, work-life balance, and personal growth. It’s about sharing wisdom, offering career advice, and guiding the mentee to make informed decisions over time.

Coaching: The focus is on performance improvement and achieving specific, measurable goals. Coaching is more directive, with a clear structure aimed at enhancing the leader’s competencies, solving problems, or improving certain behaviours.

2. Nature of the Relationship

Mentoring: This is often a more informal, voluntary, and long-term relationship. It involves sharing experiences, stories, and advice that go beyond the mentee’s current role, creating a bond that can last for years.

Coaching: This relationship is usually formal, structured, and short-term. Coaches are often hired for a set period or specific project, focusing on targeted outcomes within a defined timeline.

3. Expertise and Experience

Mentoring: KONA’s Leadership Mentors are senior leaders or experienced professionals within the same organisation or industry. They draw from their extensive knowledge and past experiences to offer guidance.

Coaching: KONA’s Coaches are skilled in the art of coaching, asking the right questions, and using techniques to facilitate self-discovery and growth. They empower leaders to find their own solutions rather than providing direct answers.

4. Approach and Methodology

Mentoring: The approach is more holistic, focusing on personal and professional development over time. Conversations are flexible and driven by the mentee’s needs, with the mentor providing insights, encouragement, and sometimes challenging the mentee to think differently.

Coaching: The methodology is structured, with specific tools, frameworks, and techniques used to drive performance improvement. Coaches often follow a coaching model (e.g., GROW model) to set goals, explore options, and create actionable plans.

5. Outcome and Goals

Mentoring: The goal is long-term development, focusing on the mentee’s career growth, confidence, and overall success. Mentoring builds a sense of belonging and helps mentees navigate complex career paths.

Coaching: The outcome is usually tied to specific, short-term performance goals, such as improving communication skills, enhancing decision-making, or preparing for a promotion. The focus is on immediate, measurable results.

Do your team need a coach or a mentor?

When to Choose Mentoring vs. Coaching

Understanding the difference between KONA’s mentoring and coaching can help businesses decide which approach is best suited for their leadership development needs:

Choose Mentoring When:

  • You want to develop long-term leadership potential.
  • Your leaders need career guidance, industry insights, and personal growth support.
  • You aim to build a culture of knowledge sharing and succession planning.

Choose Coaching When:

  • You need to address specific performance issues or skill gaps.
  • Leaders are preparing for a new role, project, or significant change.
  • You want to achieve measurable outcomes in a short timeframe.

How Mentoring and Coaching Can Complement Each Other

While mentoring and coaching have distinct differences, they are not mutually exclusive. In fact, a blended approach can be highly effective. For example:

Mentoring can provide a foundation of support and wisdom, helping emerging leaders understand the bigger picture of their career journey.

Coaching can drive specific, performance-oriented outcomes, equipping leaders with the tools they need to excel in their current roles.

By integrating both approaches, businesses can create a comprehensive leadership development program that addresses both the long-term growth and immediate needs of their leaders.

Both leadership mentoring and leadership coaching play a crucial role in developing effective leaders. Understanding the differences between these two approaches allows organisations to strategically invest in their leaders’ growth, ultimately leading to a more resilient and adaptive leadership team.

Leadership development

Whether you choose KONA’s mentoring, coaching, or a blend of both, the key is to align the development strategy with the needs of your leaders and the overall goals of your business. To learn more about the importance of effective leadership in business, click here.

Contact KONA today to discuss our tailored Leadership Training Programs and the benefits they can bring to your Leadership Team.

Call 1300 611 288 or email info@kona.com.au

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Training vs. Coaching in Sales

What is the difference between Sales Training and Sales Coaching?

Posted on | by Sienna

Training and coaching are often used interchangeably. However, they serve different purposes in developing a high-performing sales team. While both contribute to building a more skilled and resilient team, they differ in their goals, methods, and outcomes. Understanding these differences is key to building a balanced approach that empowers salespeople to achieve their full potential.

Training vs. Coaching in Sales

Purpose: Teaching Skills vs. Developing Individuals

The primary difference between KONA sales training and sales coaching lies in their purpose. Sales training is designed to teach salespeople the skills and techniques they need to succeed. It’s about imparting knowledge and establishing a baseline of competency, often through structured programs that cover essential topics like:
• Prospecting
• Objection handling
• Closing strategies

KONA’s Training provides a foundation and ensures everyone on the team is equipped with the tools they need to perform well.

KONA’s Sales coaching, on the other hand, is focused on personal development and continuous improvement. It involves working with individual salespeople to refine their strengths, address weaknesses, and set personal goals. Coaching is often ongoing and personalised, aiming to unlock each salesperson’s unique potential and to help them apply skills in a way that feels authentic and sustainable.

Approach: Structured Programs vs. Personalised Guidance

Sales training typically follows a structured, one-size-fits-all approach. It may consist of workshops, online modules, or classroom sessions, where everyone receives the same instruction. Training sessions are often led by external experts or experienced trainers who provide best practices, case studies, and sales techniques applicable across various scenarios. It’s typically more formal and can happen in a short timeframe—usually as part of onboarding or during annual training sessions.

Sales coaching, by contrast, is a more flexible and individualised process. A coach or sales manager works one-on-one with a salesperson to identify specific areas for improvement, discuss real-time challenges, and set personalised goals. Coaching sessions are tailored to the individual and may address unique selling styles, customer engagement strategies, or areas like confidence and mindset. It’s typically ongoing and happens more informally, often during regular check-ins or team meetings.

Content: General Skills vs. Personalised Development

KONA’s Sales training covers a broad range of topics that apply to most sales roles and situations, focusing on the “what” and the “how” of selling. Common topics include:
• Product knowledge
• Industry insights
• Lead generation techniques
• Communication skills
• Closing techniques

KONA’s Sales Coaching, however, delves into the personal aspects of selling, addressing the “why” and the “who” behind a salesperson’s actions. A coach may focus on:
• Building confidence and resilience
• Improving emotional intelligence
• Handling specific client objections
• Finding a unique selling style
• Setting and achieving personal sales goals

This personalised approach helps salespeople adapt general training principles to their unique selling circumstances, allowing them to work through specific challenges in a way that aligns with their own strengths.

Timeframe: Event-Based vs. Continuous

Sales training is generally conducted at specific times: during onboarding, at the start of a new quarter, or as a company-wide initiative. Training has a defined beginning and end, with content delivered over a set period, such as a two-day workshop or a week of online sessions.


Sales coaching, however, is a continuous process without a fixed end date. It’s more about cultivating a mindset of growth and improvement over time, allowing salespeople to gradually build on what they’ve learned. Ongoing coaching ensures that new challenges and changes in the market are met with updated strategies and support. This continuous nature of coaching is essential for adapting and honing skills as sales roles and customer expectations evolve.

Outcome: Knowledge Acquisition vs. Performance Optimisation

The ultimate goal of sales training is knowledge acquisition—ensuring that all team members understand core sales concepts and methodologies. After completing a training session, salespeople should have a solid understanding of best practices and tools, even if they still need practice to master them. Training sets the baseline knowledge that salespeople need to be effective.


Sales coaching, by contrast, focuses on performance optimisation. It aims to help each salesperson apply what they’ve learned, refine their approach, and develop skills that lead to consistent performance improvement. The goal is not just to impart knowledge, but to increase effectiveness, confidence, and results over time.

Success ahead with training and coaching

Combining Training and Coaching for Sales Success

Both sales training and coaching are needed for developing a top-performing sales team. Training provides the foundational skills necessary for success, while coaching tailors those skills to each individual’s strengths and needs. By investing in both, organisations can ensure that their sales teams not only know what to do but also feel confident and supported in doing it. A balanced approach empowers salespeople to adapt, improve, and achieve their goals, creating a team that is well-prepared for success in the long-run.


• Sales Training teaches foundational skills in a structured, time-limited way. To find out more about Sales Training, click here.

Quote about good salespeople


• Sales Coaching is an ongoing, personalised process focused on individual growth and continuous improvement. To read more about the benefits of Sales Coaching, click here.

Coach definition

Together, training and coaching can transform sales teams, driving both skill mastery and personal development that leads to consistent, high-performance results.

Contact KONA today to discuss our tailored Sales Training and Sales Coaching programs, and the benefits they can bring to your Sales Team and Sales Leaders.

Call 1300 611 288 or email info@kona.com.au

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How to close strong and maximise Q4 Sales

Posted on | by Sienna

The finish line is in sight, and Q4 is your time to finish 2024 on a high note. The last quarter can make or break the year, so how do we make sure it’s a win? Here are some practical strategies to help you close strong and crush those Q4 targets.

2024 - 2025

Get Real About Your Pipeline

First things first, take a deep, honest look at your pipeline. What deals are realistic, and which ones might need more work than they’re worth? It’s time to separate the “maybes” from the “sure things.”
• Focus on the leads that have genuine potential to close
• Consider dropping the ones that don’t
Not every lead is going to be a win, and that’s okay! Restructuring your efforts now will make a huge difference to where you end up in December.

Prioritise Existing Customers

Sometimes the best deals are already in front of you. Existing customers are often easier to upsell or cross-sell to because they know and trust you. Take a close look at their needs and see where you can add value with additional products or services. Remind them of the ROI they’re already seeing and highlight how more of what you offer can benefit them. Q4 is the perfect time to deepen those relationships and show them they’re not just another number in the pipeline.

Create Urgency Without Pressure

We all know that creating urgency can be effective, but you don’t want to come off as desperate. Frame it as an opportunity. Maybe there’s an end-of-year promotion, a limited-time offer, or specific advantages to buying now. Whatever it is, make it clear that this quarter is a unique chance for them to get more for their investment. Aim to excite them about what’s possible rather than pushing them into a corner.

Keep Your Team Energized and Aligned

Sales is a team sport. Q4 can be exhausting, and it’s easy to get burned out. Keep the energy high by celebrating small wins along the way.
• Regular check-ins
• Team competitions
• Even simple shout-outs for hitting milestones can go a long way.
When the whole team is on the same page, every deal feels a bit easier. Remind everyone that you’re in this together, working toward a common goal, and that their hard work truly counts.

Importance of follow up

Tighten Up Your Follow-Up Game

We all know that follow-up can be the difference between a closed deal and a missed opportunity. In Q4, it’s even more crucial. Clients are busy, budgets are tight, and priorities can change quickly. Keep your follow-ups short, focused, and valuable. A simple “Hey, just checking in—anything else you need from my side to move forward?” Can make a world of difference. Don’t let a deal slip through the cracks just because of a missed follow-up.

Stay Positive and Keep Pushing

Q4 is all about resilience. There will be setbacks, and some deals might fall through. That’s part of the game. Focus on what’s in your control, keep your energy up, and don’t lose sight of the end goal. When things get tough, remember that the last quarter is often the most challenging, but it’s also the one with the biggest payoff.

Invest in Training and Development for the Final Push

Last but not least, one of the best ways to prepare your team for a strong Q4 is by investing in targeted training and development. Now might seem like a hectic time to add extra sessions, but sharpening skills in negotiation, objection handling, and closing techniques can give everyone the boost they need to bring in those last deals. Plus, training helps keep your team focused, engaged, and feeling supported, which is vital for morale during the busiest quarter of the year. An investment in skill-building now can have a direct impact on your team’s confidence and competence—leading to higher conversion rates and more wins in the home stretch. Read more about how you can keep your sales team motivated, especially in the lead up to the end of the year, by clicking here.

Finish the year strong

Q4 is your time to make the whole year count. With a smart strategy, the right mindset, and a little hustle, you’re set to make this quarter your best yet.

Contact KONA today to discuss a tailored Sales Training Program for your sales team to help them finish 2024 strong and have a solid start to 2025.

Call 1300 611 288 or email info@kona.com.au

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Perseverance in sales

Perseverance in Sales: How to Keep Going When the Going Gets Tough

Posted on | by Sienna

Sales can test your patience, resilience, and sometimes, your confidence. But what sets successful salespeople apart is their ability to persevere, even when the going gets tough. It’s easy to feel overwhelmed when a deal falls through or when prospects don’t seem interested. But what if we told you that pushing through those hard times is what will define your success in the long run?

Perseverance in sales

Understand that Sales is a Numbers Game

Let’s face it, no one closes every deal. The reality is that many attempts won’t convert into sales. But each “no” brings you closer to a “yes.” According to Salesforce, statistics show that top-performing salespeople make, on average, 47% more calls than their peers, even if the immediate response isn’t favourable. The idea is to keep your momentum because success in sales is a numbers game.

Reframe Rejection

Rejection is part of the job. It can sting, no doubt about it, but changing how you view it can make a huge difference. Instead of seeing rejection as a failure, think of it as a stepping stone to improvement. Majority of salespeople give up after four “no’s,” yet the majority of prospects say “no” four times before they say “yes”. Reframing rejection as an objection can set you apart from your competition. For more on objection handling, click here.

Celebrate Small Wins

Sometimes the goal seems so far off that it’s easy to get discouraged. That’s why celebrating the small wins is crucial. Did you book a meeting with a tough prospect? Land a follow-up call with a potential client? Those little wins matter because they move you closer to your end goal. Recognising progress, no matter how small, helps keep your spirits high and maintains your motivation.

Perseverance in sales meme

Have a Plan for Tough Times

Tough times will come—it’s inevitable. But having a strategy to handle them will make a world of difference. Maybe it’s taking a step back to revisit your goals or reaching out to a mentor for advice. Having a support system can also be a game-changer. Did you know that many salespeople say having a mentor or coach improves their sales performance? It’s about knowing how to recharge and when to seek advice so you can keep pushing forward.

Focus on the Long Term

Perseverance is about the long term. You’re building relationships, trust, and expertise over time. Sales is rarely about instant wins; it’s about persistence, consistency, and learning from each interaction. According to research by Harvard Business Review, 91% of top-performing salespeople attribute their success to maintaining relationships with prospects over the long term. It’s not just about the close, it’s about playing the long game.

Keep Moving Forward

When the going gets tough in sales, it’s not the time to back down—it’s the time to dig in. Perseverance is about learning, adapting, and continuing to show up day after day. Success might not come overnight, but those who stick with it, refine their processes, and keep their eye on the prize will find themselves thriving when others have given up.

Sylvester Stallone quote about moving forward

There’s no doubting that sales can be tough, but remember, the best breakthroughs come after the toughest battles.

Contact KONA today to discuss our tailored Sales Training Programs and the benefits they can bring to your Sales Team.

Call 1300 611 288 or email info@kona.com.au

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Time management for salespeople

Time Management for Sales Professionals: Maximise Your Productivity

Posted on | by Sienna

In Sales, time is your most valuable asset. Every hour counts, and how you manage those hours can make or break your success. Balancing prospecting, client meetings, follow-ups, and paperwork can feel like juggling a dozen balls at once. How do you stay productive without burning out?

Believe it or not, studies from McKinsey & Company show that up to 66% of salespeople’s time is spent on non-revenue-generating tasks, like administrative work and data entry. This leaves just 34% of your time for what really matters: selling. Imagine how much more you could accomplish if you managed that 34% efficiently—or even better, if you could free up more time for actual selling.


So, how do you maximise your time? Let’s break down some strategies that will boost your productivity without adding more hours to your workday.

Time management and productivity

Prioritise High-Value Activities (The 80/20 Rule)

The Pareto Principle, also known as the 80/20 rule, is golden for salespeople. Simply put, 80% of your results come from 20% of your efforts. The key is identifying that crucial 20%. Is it prospecting? Cold calling? Nurturing existing relationships?


Start each day by focusing on the high-impact activities. Instead of spending your morning responding to emails or tweaking your CRM notes, prioritise those tasks that directly move the needle. Maybe it’s reaching out to five new leads, setting up a demo, or closing a pending deal.

Time-Block Your Schedule

Time-blocking is a proven technique where you dedicate specific chunks of time to specific tasks. Instead of bouncing between emails, calls, and meetings, carve out uninterrupted blocks for each activity.
Why it works: Multitasking can cost you almost half of your productive time. By time-blocking your schedule, you create a laser-focused environment where you can dive deep into tasks without the distraction of context switching.
Action Step: Reserve 60-90 minutes each morning for your highest priority task—whether that’s prospecting or following up with hot leads. Don’t let anything interrupt this block. Not even email!

Use Sales Tools to Automate Repetitive Tasks

There’s a reason 79% of top-performing companies use sales automation tools. From scheduling emails to tracking customer interactions, sales tools can take a load off your plate.

    Top tools to consider:
    CRM Systems: Automatically log customer interactions and schedule follow-ups.
    Email Automation: Set up sequences so that leads are nurtured without you having to hit “send” every time.
    Scheduling Apps: Stop wasting time with back-and-forth emails to set up meetings.
    Automation can easily save you hours each week, freeing you up to focus on what you do best—selling.

    Set Daily, Weekly, and Monthly Goals

    You’ve probably heard it before: “If you fail to plan, you plan to fail.” But how often do you actually set specific, measurable goals for yourself? People who set specific goals are much more likely to succeed than those who don’t.


    Start small, for example:

      Daily: Try to make 20 cold calls, send 10 follow-up emails, or book 2 demos.
      Weekly: Set targets for the number of leads generated or deals moved through the pipeline.
      Monthly: Aim for a specific revenue number or a certain number of closed deals.
      By breaking your larger goals into smaller, manageable tasks, you’ll stay motivated and know exactly what you’re working toward each day.

      Time management meme

      Say No More Often

      Salespeople are naturally go-getters, which is great! But sometimes, being a “yes” person can kill your productivity. Remember, every time you say “yes” to something non-essential, you’re saying “no” to something more important.


      Try this: Before agreeing to a task or meeting, ask yourself, “Does this help me hit my sales target?” If not, consider delegating it or postponing it. Saying “no” isn’t about being rude; it’s about protecting your time and energy.

      The Power of the 2-Minute Rule

      Here’s a simple hack for handling quick tasks: if something will take less than two minutes, do it now. Whether it’s replying to an email, sending a quick update, or logging a call, the two-minute rule prevents small tasks from piling up and becoming overwhelming later.

      Take Breaks to Recharge

      This may sound counterproductive, but hear us out. Studies show that taking regular breaks actually boosts your focus and productivity. When you’re feeling stuck or burnt out, a one-minute break can be all you need to recharge and come back stronger.
      Use techniques like the Pomodoro method:

        • Work for 25 minutes
        • Then take a 5-minute break
        • After 4 cycles, take a longer break
        This structure can help you stay sharp and avoid burnout during the day.

        Time management for salespeople

        Effective time management is a game-changer for salespeople. By focusing on high-value tasks, using automation tools, and managing your day with intention, you can dramatically increase your productivity. It’s not about working more hours—it’s about making those hours count.

        By reclaiming your time, you’ll not only hit your sales targets but also reduce stress and create a better work-life balance. And who doesn’t want that? So how do you manage your time as a sales professional?

        Contact KONA today to discuss our tailored Sales Training and Sales Management Training Programs.
        Call 1300 611 288 or email info@kona.com.au

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