- Better empower employees
- Engage your customers
- Optimise operations
- Reinvent products and business models
Could the new Microsoft Dynamic 365 hold the key to a more dynamic customer insight?
Could the new Microsoft Dynamic 365 hold the key to a more dynamic customer insight?
A Harvard Business review once debunked our complete reliance on the traditional customer surveys and research (such as those that help with tracking customer satisfaction and brand image) in helping to keep track of customer insights.
The review showed that this technique has a “fundamental flaw”: the reliance on customers’ memories, which quite frankly, deteriorates quickly. For instance, it’s not unusual for a customer to claim they saw a company ad on TV at a time when the company was not advertising. Clearly, time is of essence in capturing true customer insights – which we tend to overlook so very often.
The past few years have seen a number of top companies such as Schweppes, InterContinental Hotels, Unilever, HP, including Microsoft using Real-time Experience Tracking (RET) to make informed marketing decisions.
So, could the new Microsoft Dynamic 365 hold the key to a more dynamic customer insight?
Recently Microsoft announced the unveiling of its Dynamic 365 app for customer insights — the much anticipated product since July this year. It is designed to use intelligent analytics to help you better understand your customers. It breaks down the silos between the traditional CRM and ERP capabilities into one cloud surface and integrates the familiar tools you use everyday such as outlook and excel and other applications that work with sales, customer service, operations, finance, marketing, project service automation, and more. This tool is said to help you turn data (intelligent insights you get from your customers) into action to help you increase your productivity.
Clearly, the Microsoft Dynamic 365(every-day-of-the-year)is a dynamic tool good for helping your company re-imagine business processes. You’ll be able to:
