You could have the best product in the world, an awesome team behind you, and still be leaving serious money on the table because of one thing—your sales strategy.
At KONA, We see it all the time. Sales teams working hard (really hard), but chasing the wrong leads, pitching the wrong angles, or following outdated processes that just don’t land anymore.
The result? Lost deals. Burned-out salespeople. Frustrated managers. And yes… lost revenue.
If your sales strategy isn’t built to match today’s buyers and today’s market, it’s costing you. Big time.
But here’s the good news:
You don’t have to overhaul your entire team, invest six months, or spend a fortune to fix it. You just need a smarter, sharper, faster approach—and that’s where KONA comes in.
How to Spot if Your Sales Strategy Is Draining Your Profits
If any of these sound familiar, your strategy might need a serious refresh:
- Your team is working harder, but closing fewer deals.
- Your ideal customers aren’t engaging—or worse, they’re ghosting you.
- You’re discounting heavily just to win business.
- Your sales cycle keeps getting longer.
- Your messaging sounds like everyone else’s—and it’s getting ignored.
If you’re nodding your head right now, know this: it’s not your team’s effort that’s the issue.
It’s the strategy they’re being asked to follow.
Here’s How to Fix It—Fast
Here’s the part you’ve been waiting for: what can you actually do to turn things around?
1. Revisit Your Ideal Customer Profile (ICP)
If your team is spending time on leads that don’t convert, your ICP is either outdated or too vague.
✅ Define exactly who your best-fit customer is—industry, size, pain points, buying behaviours.
✅ Talk to your current top clients and analyse why they chose you.
✅ Align marketing and sales around that ideal target.
2. Audit Your Sales Messaging
When was the last time you updated your pitch, emails, or objection handling?
✅ Use language that speaks directly to customer pain points—not your product features.
✅ Replace generic scripts with customer-focused conversations.
✅ Build credibility with proof points and quick wins early in the conversation.
3. Shorten the Sales Cycle by Fixing the Middle
Most deals stall in the middle. Why?
Because reps aren’t equipped to lead the buyer forward.
✅ Train your team to identify decision makers early.
✅ Use call planning and next-step agreements to keep deals moving.
✅ Arm your reps with tools like ROI calculators, quick demos, or customer stories to close gaps fast.
4. Rethink Your Metrics
What gets measured gets managed—but are you tracking the right things?
✅ Go beyond call volume and start measuring conversation quality, pipeline movement, and conversion rates.
✅ Focus on leading indicators that show progress, not just lagging results.
5. Coach, Don’t Just Manage
Your salespeople don’t need another spreadsheet—they need guidance.
✅ Offer consistent coaching based on real calls, not just pipeline reviews.
✅ Tailor your coaching to each rep’s strengths and gaps.
✅ Celebrate progress, not just wins.
At KONA, we specialise in helping sales teams adjust fast—so you can see the results fast.
Our Sales Strategy Training is built to meet your team exactly where they are and quickly guide them to where they need to be.
Ready to stop losing money and start closing smarter?
👉 Contact KONA today for tailored Sales Strategy Training designed for your team’s real-world challenges. Let’s get your sales strategy working for you, not against you.
Call 1300 611 288 or email info@kona.com.au
