What is Effective Leadership?

Leadership is not just about holding a title or occupying a position of authority; it’s about inspiring and guiding others towards a shared vision.

Garret Norris, CEO of the KONA Group.

“A resilient leader navigates adversity with unwavering strength. They embody determination, inspiring others through challenges. Their clear vision and strategic mindset provide a steady compass. Such leaders embrace failures as learning opportunities, fostering growth. Their adaptability and decisiveness steer the team towards success. In times of turmoil, their calm demeanour offers reassurance. Ultimately, their ability to lead by example, staying resolute amid adversity, kindles a sense of purpose among their followers, propelling everyone forward with newfound resilience.”

Garret Norris, KONA Group CEO

An effective leader is one who can navigate challenges, motivate their team, and drive positive outcomes. We will explore key strategies that can help you become a more effective leader.

Quote from Rosalynn Carter - "A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be."

How can I become a more Effective Leader?

One of the most fundamental aspects of effective leadership is leading by example. Your actions and behaviours set the tone for your team.

Your team members are more likely to emulate the same qualities if you demonstrate:

  • Dedication
  • Integrity
  • A strong work ethic

By modelling the behaviours you expect from your team, you create a culture of accountability and mutual respect.

Clear communication is at the heart of successful leadership.

It’s essential to articulate your vision, goals, and expectations to your team members.

Effective leaders:

  • Listen actively
  • Ask probing questions
  • Ensure that their team members feel heard

Transparent communication builds trust and reduces misunderstandings, enabling your team to work more cohesively.

Micromanaging can stifle creativity and hinder team growth.

An effective leader delegates tasks based on team members’ strengths, allowing them to take ownership and showcase their abilities.

Empowering your team not only boosts their confidence but also creates a sense of shared responsibility for achieving goals.

Emotional intelligence (EI) : The ability to understand and manage one’s own emotions and those of others.

Leaders with high EI are better equipped to:

  • Navigate conflicts
  • Build strong relationships
  • Empathise with their team members

By developing your emotional intelligence, you can create a more supportive and empathetic leadership style.

A great leader will lift others up, not tear them down.

Clarity in goal-setting

Clarity in goal-setting and expectations is crucial for a focused and motivated team.

Clearly define objectives, timelines, and success metrics.

When team members understand their roles and how their work contributes to the overall mission, they are more likely to remain engaged and strive for excellence.

Effective Leadership Mindset

It’s important as a leader to encourage a growth mindset within your team by promoting ongoing learning and development.

Provide opportunities for skill-building, offer constructive feedback, and support your team’s career aspirations.

A culture of continuous learning leads to innovation and adaptability, crucial qualities in today’s fast-paced business landscape.

Effective leaders are skilled problem-solvers who can navigate challenges and make informed decisions.

In times of uncertainty, your ability to remain composed and adaptable is essential.

Create a culture where brainstorming and creative thinking are encouraged, and demonstrate resilience in the face of adversity.

A boss will tell people what to do. A leader will give their team the tools to achieve their goals.

Celebrating Achievements

Lastly, acknowledging and celebrating achievements, both big and small, boosts morale and motivates your team.

Whether through public recognition, bonuses, or opportunities for advancement, showing appreciation reinforces a positive work environment and encourages sustained effort.

Becoming an effective leader is a continuous journey that requires self-awareness, dedication, and a commitment to personal growth. By incorporating these strategies into your leadership approach, you can inspire your team to reach new heights and achieve lasting success.

Remember, leadership is not about being perfect, but about striving for excellence and empowering those around you. 

Contact KONA today to discuss how Leadership Coaching can benefit your business.

Call 1300 611 288 or Email us at info@kona.com.au


Three Sales Strategies for the Post-COVID Business World

30-SECOND SUMMARY:
  • Organisations must consider how the current crisis will also change long-term interactions, events, personal contacts and what products and services will better serve them in the new post COVID-19 world.
  • A Team Strategy Profile is an essential process that helps set a future for your business as well as ensuring you have set steps in place to determine how best to achieve it.
  • Smart companies will adopt a proactive approach to understand what changes will occur and be ready to adjust their products, services, and strategies quickly to meet current and future customer needs.
  • A Team Strategy Profile ensures you consider the business holistically, with a focus on:
    • Mission Identification– what is the purpose of your business
    • Vision Clarity – clearly outline in one sentence what you want to achieve
    • Plan and Do – what steps will you take to achieve your vision and action it

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

The question going forward is, when will customers come back? But even more important, what will your Sales team need need to deliver differently in terms of product and service or features and benefits? COVID-19 is dramatically changing consumer and business behaviours today. Undoubtedly, many of those behaviours will remain long after the defeat of the virus. Many people will certainly have higher sensitivity to germs and the risks of spreading infections. This behaviour alone will change many industries. Customers and workers will be more sceptical of close contact with others. Consumer travel, dining, entertainment and product preferences will be different moving forward. The list of changed behaviours and their impact will surely be long, though still to be formed as COVID-19 runs its course. The number of behaviour changes will grow depending on how many people are directly affected, how severely and for how long. Many new behaviours will be normalised as customers practice them repeatedly over months.

HOW WILL BEHAVIOURS SHIFT IN YOUR INDUSTRY?

Many customer behaviour changes will require new or modified products and services. New market leaders will emerge while some past leaders fade. Many companies will struggle post COVID-19.

A PROACTIVE BUSINESS APPROACH IS NEEDED TO SURVIVE COVID-19.

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

Knowing your customers needs is always the best way to meet market demands and win—but what you knew before may not serve you well in an altered tomorrow. Smart companies will adopt a proactive approach to understand what changes will occur and be ready to adjust their products, services and strategies quickly to meet current and future customer needs. THREE IMPORTANT STEPS TO TAKE NOW:

1) DEBRIEF

Have a Sales Strategy Session with key members of your team and debrief them on what they have been hearing from customers. Having a strategy session to identify what might be changing and importantly, what you don’t know about the “changes” will set the stage for the next step.

DO YOU HAVE A POST-COVID EVOLVE PLAN?

 2) GATHER INSIGHT Develop a plan to take to the marketplace. How can we validate new behaviours we are seeing and hearing, and gather the information we don’t know? Don’t assume anything. Your customers can tell you what they will need, but you must ask them. In this time of rapid change, it’s critical to conduct customer interviews, surveys, market research or customer feedback by other means. Gather the comments, attitudes, and data, then analyse. And be objective, that is, be open to things you may have never thought would occur, and to how it can impact your sales and targets! TIP: When interacting with customers during this difficult period, train your people to open conversations with, “How can we help you get through this?” rather than, “Here’s what we’ve got.” In other words, lead with empathy not competence. Try to be part of the solution to their crisis.

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

3) RE-PLAN YOUR SALES PIPELINE STRATEGY

You have your 2020 plans, but clearly COVID-19 requires forward thinking, new strategies and re-planning on many fronts. Armed with these new insights from the marketplace, re-plan and prioritise strategies and tactics in all critical areas. Understanding what your customers will value in the post-COVID-19 business world and acting on it will ensure your survival and success and put you ahead of major competitors. These points cannot be over-emphasised – knowing the customer will sort the post-COVID-19 business winners from the competition.

DOES YOUR TEAM KNOW HOW TO PROFILE THEIR CUSTOMER and DO THEY HAVE A CUSTOMER DNA ACCOUNT PLAN?

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

HISTORICAL POST-COVID-19 BUSINESS IMPACT 

History provides validation that major changes will occur. Look back at 9/11 or even the financial crisis of 2009. The post 9/11 world brought us tighter airport security and increased security measures at everything from sporting events and concerts to large office buildings in major cities across the globe. Behaviours changed, industries were changed and created, and they will be again. Many believe that COVID-19 will affect more people and businesses directly and will have a more far reaching impact on businesses of all types than any crisis in the past half century. BOTTOM LINE

On the brighter side, remember that change creates opportunity. Business leaders who act now, communicate with customers, and take a proactive approach to their changing markets will do much better than those who don’t.

DOES YOUR BUSINESS HAVE A STRATEGY?

For a confidential assessment of your business in a post-COVID world, contact KONA: 1300 611 288 | info@kona.com.au

Six Key Achievements of Planning

KONA logo with two 'The art of war' books.

“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand. Thus, do many calculations and lead to victory, and few calculations to defeat; how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.”

Sun Tzu

Sun Tzu was a Chinese general, military strategist, writer and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, an influential work of military strategy that has affected both Western and East Asian philosophy and military thinking.

Full name: Sun Tzu Born: 544 BC Died: 496 BC            

Every Business must have a Plan

Regardless of your working situation, COVID or not, every business must have a plan.

Does your team know what success looks like?

A PR report has found in the current situation we are facing, only 10% of communication executives have done extensive planning.

Recent research has found that approximately 80% of business fail within their first year of operation, while 25% do not have a business plan. It is no coincidence that these two facts are linked – proper planning, budgeting, and forecasting are all an essential part of success.

How can you create a successful business when you do not know where it is going?

Thinking about the future means learning to think differently. Change is everywhere and pops up at any time, as COVID has proven.

How do you combat change in a business environment?

Change challenges all our current practices whether we like it or not. Change challenges:

  • Mindset
  • Decisions
  • Policies
  • Products                         

Implementing the The Three Horizons (3H) Growth Model.

This process when taught to your leaders and team correctly and rolled out immediately, re-frames your team’s thinking to produce results and hit every KPI set.

Three horizons growth model.

The 3 Horizons Growth Model is a learned process that bridges today to tomorrow.

Why Train Your Team and Yourself in the Three Horizons 3H Growth Model?

By implementing the 3 Horizons Growth Model across your business you instantly address and benefit from the Six Key Achievements of Planning:

1. Measured Improvement

What can be measured, can always be improved. A 3H business plan gives you direction and focus in Sales, ensuring you and your team meet KPI. It is only through improvement and growth that a business and employee can maximise profitability.

2. Projected Growth

With a 3 Horizon’s plan in place, you can meet goals ahead of target, which then allows you to think about – what to do next? In other words – GROW. By consistently monitoring and improving your business plan you begin to set achievable goals for growth. When change occurs, you are then able to evolve with the challenges.

3. Progressive Mindset

When you and your team start operating under a 3 Horizons mentality you all begin to operate from the same manual. The entire organisation’s thinking becomes focused on the wider scope and the impact the team’s current day activity has on future results.

4. Team Cohesion and Drive

What is the business’ value proposition?

Does the team agree on a set definition?

Are you all uniform in the eyes of the customer?

A business plan with 3H in place ensures the company’s philosophy is not only front of mind but also actioned daily.

5. Customer-Centricity

Customers are actually more attracted to a bespoke offer that connects them, rather than a one-size-fits-all agreement. Does your team know how to profile a customer? You must have a customer centric plan in place to be able to help the customer that comes knocking.

How will the business operate without a plan? Most businesses fail because of poor Sales Management. Consider the activities the team is going to perform in order to generate revenue in a month, three months and six months. A plan is only the start of the process – but everything has a start or it goes nowhere. Do you have a plan on how to deliver your goods or services on time and to the standards required?

6. Education

Employee knowledge base is the most essential part of a business. What tailored training and education support do you have in place to maximise the intellectual power of your team? Their knowledge is your ROI.

Planning is a crucial part of business life – without a plan for results you are simply left with a plan to fail.

The 3 Horizons Growth Model is being rolled out globally by the KONA Group. DOES YOUR TEAM HAVE A PLAN?

The recent changes in work from home situations globally has seen access to our R.E.A.L Academy (Remote Education Active Learning) skyrocket, so we will continue to fill the learning spots on a first in first scheduled basis. Call 1300 611 288 or email info@kona.com.au to secure a spot.

Call 1300 611 288 or Email info@kona.com.au


HOW WILL YOUR BUSINESS SURVIVE POST COVID-19?

 

Is Your Team Still Focused?

Feeling flat? You are not alone. By now we have accepted the buzz word uncertainty has become the other buzz phrase, new normalBut, if we have come to terms with uncertainty, why is there still a feeling of monotony? Well, because there is no end game. There is no finish timeline. No set closure date. During these unclear times, as a leader you need to be asking yourself these hard but crucial 10-Point Action Plan questions:
  1. As their boss, do you know how to drive a remote team?
  1. Do you have the time to get around to every person every day or as often as required?
  1. How are they positively impacting your customers in this time?
  1. Do they have an engagement plan for the next two months?
  1. Are your employees focused daily?
  1. Are they contributing daily to the business?
  1. Can you see daily results?
  1. Are they meeting the KPIs?
  1. Are you driving and supporting them?
  1. What will happen to YOU AND your business if you fail to get momentum during this COVID-19 crisis?
 

WHAT IS YOUR 10-POINT ACTION PLAN FOR COVID-19?

  The first step of coming out strong on the other side of COVID-19 is to sustain the focus of your staff and team. Here’s how:
  • DON’T FEEL GUILTY ABOUT BEING HAPPY: When there is death and illness overwhelming the world and the current mood is solemn, there is a sense of guilt if you are seen to be jovial for fear of being seen to be mocking misery. But in the real world, emotions are inherent. A strong leader doesn’t avoid them but arouses the positive ones. Show your team that in hard times optimism and action are the way forward.
  • PURPOSE: We all want to know that we make a difference in the world – that’s called a yearning purpose. Wise leaders will let their remote employee know what they are doing is meaningful and productive and cleverly refashion daily tasks to satisfy that yearning purpose, which will yield results.
  • DAILY ASSURANCE: Sounds exhausting, but if kept brief and consistent it will bring out quality work in employees rather than stocking-filler to-do lists. A strong leader will on a daily basis elevate the remote communication to remind their staff that their work matters.
  • UNCERTAIN TODAY, CERTAIN TOMORROW: Talk about the future of the business and that the company’s future direction involves them. This ensures your employee knows their value and reinforces their hard work whilst unseen in a remote environment, is contributing to the bigger company picture.
  • DAILY GOALS: Perhaps the most vital tool in your kit is “the action list”. Make sure each employee has a daily to-do list that they will action. Inform them of pressing tasks but also provide them with the opportunity to set their own goals – ask them “what are the five key things you want to achieve today?” This both generates motivation and accountability – a proven formula for results.

In uncertain times make action and positivity a certainty.

To go through YOUR 10-Point Action Plan contact KONA :

1300 611 288 | info@kona.com.au